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A diamond’s life begins deep within the Earth. When the temperature and pressure reaches extreme levels, Carbon atoms may form in a unique cubic atomic structure creating a diamond.

Once formed, a diamond must survive for a long period of time (Thousands or Millions of years!), until it finds itself flowing through a volcanic pipe. Many diamonds disintegrate during their journey. In addition, 80% of diamonds that managed to survive and reach the surface are not of gem quality, and are used for industrial purposes. Once a Kimberlite mine is discovered, diamond mining companies such as De Beers begin negotiations with the country it is found in, in order to obtain the rights to mine and extract the diamonds.

After ‘Gem Quality’ diamonds are found, ‘Kimberlite Certificates’ combined with the official government seal and exporting documents are produced, to ensure that the diamonds originated from a ‘Conflict Free’ country. Enslavement, war, propaganda and other political schemes were not involved in the mining process or the trading and expediting of the diamonds.

The rough diamonds are then assorted in packages according to its production capabilities. Diamond cutters that are invited are called ‘Site Holders’, and are offered the packages. Once a purchase takes place, the diamonds are sent to manufacturing offices, usually based in Israel, Belgium and India. The diamonds are cut and polished, and are then sent to independent laboratories, where they receive a certification, identifying the diamond’s quality and value.

After the certificates are issued, the diamonds are sent to a distribution office (Wholesaler). Wholesalers normally sell the diamonds to local jewelry stores; however we sell them directly to anybody who wishes to purchase a diamond!

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